All over the place these days – they offer you something for free, you fill out a form and get onto their list.

So What Makes a Good Lead Magnet?

So many kinds – checklist, template, white paper, video tip – I have my ebook, The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them), which I do invite you to download if you haven’t already.

Links and Resources

• Sweetening the Till: The Use of Candy to Increase Restaurant Tipping
• Giving Your Donors a Gift—Wait! Research Suggests
• The power of yard signs II: Escalation of commitment
• What Makes a Good Lead Magnet? (69 examples from Opt In Monster)
• Customer Avatar
• Unique Value Proposition

 

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