Sustainability isn’t just a buzzword for Rita, it’s become a core driver of long-term business success.

In this episode, Luke sits down with Rita Hammond, founder of Sustaina Grow NZ, to explore how Kiwi businesses can embrace sustainable practices without sacrificing profitability.

Rita shares how Sustaina Grow started while juggling three children under three, relief teaching, and an obsession with building a business that mattered. What began as a passion project has grown into a brand that makes gardening simple, fun, and eco-friendly with wool-based grow mats, bestselling packs like strawberries and garlic, and innovative new products like the Garden Bar Project.

We dive into:

- The challenges of building a business while raising a young family

- Why obsession, not balance, has driven Sustaina Grow’s success

- Breaking monthly sales records, scaling warehousing, and embracing bold digital marketing strategies

- The power of small sustainable actions at home that can create big change for the planet

- Behind-the-scenes stories, from landing a $30K corporate contract with Vodafone (before the product even existed!)

This conversation is equal parts raw, inspiring, and practical  showing how determination, innovation, and resilience can turn barriers into breakthroughs.

Find Sustaina Grow :

Instagram: https://www.instagram.com/sustaina_grow

Website: http://sustainagrow.co.nz (https://www.sustainagrow.co.nz/)

Country calendar feature: https://youtu.be/O1Q_93OedLY?feature=shared

Amy from http://Levridge.co.nz has come on as a sponsor of Keep The Change to help people with their financial planning.

Stuck? Find Amy : [email protected]

Instagram: https://www.instagram.com/amy.levridge

Website: https://www.levridge.co.nz

Get tickets to the 2nd annual in person 'keep the change unplugged' event: https://www.ticketmaster.co.nz/keep-the-change-tickets/artist/3925924

Generate are supporting my vision to improve the financial literacy of 100,000 kiwis by sponsoring Keep The Change. Cheers Generate. Head to http://generatekiwisaver.co.nz/change to find out more.

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