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⚠️ Most law firms waste money on Facebook ads by skipping the planning phase. In this short but essential episode, Danny Decker lays out the three critical questions every lawyer must answer before launching a campaign. If you’re serious about generating leads that convert—and avoiding vague, expensive ads—this is your roadmap to getting it right from the start.

📌 Key Takeaways

• Define exactly what service you’re promoting before launching an ad.
• Get laser-specific about who your ideal client is.
• Know your target cost-per-client before spending a dime.

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