Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews. 

Mark's background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide.

In this episode…

Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales? 

According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that's tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates. 

Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers' network list without breaching Amazon's terms of service, and how to re-rank or re-launch an existing product on Amazon.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Hadley Designs
• Hadley Designs on Amazon
• Mark Casey on LinkedIn
• House of AMZ

Special Mention(s):

• Kevin King
• Steven Pope on LinkedIn
• SELL + SCALE SUMMIT 
• PickFu 
• Post Purchase PRO 
• Asin Doctor 
• UglyFeedback 
• UglyFeedback’s Email: [email protected] 

Past episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• "Seven Acquisition Strategies To Scale To Eight Figures and Beyond" 
• "Increase Organic Amazon Ranking Through Google Ads" 

Books Mentioned:

• Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz