You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off.

For most people, that time is the Christmas period, or the Summer.

Each year, you wrack your brain to figure out just which platform you should use, in order to get the maximum return on investment.

If you haven't been getting the results you'd expected, here are 3 rookie mistakes that are strangling your advertising success.

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