Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week's episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to understand the positive impact that applying the most nuanced aspect of sales will have on all aspects of the customer experience, discover an incredibly simple way to convey excitement and assume the close from the very beginning of a conversation, and find out the real reason why so many struggle making sales calls and what to do about it.

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Connect | Resources

FREE printables you can use to stay in front of your customers this upcoming Easter:

· Easter Treats for Your Favorite Yolks

· Easter Bunny Card for Prospects

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:50 Lesson #1: Emotional intelligence

3:43 Fundamental sales mistake

4:44 Figure out the prospect's desired result

5:38 Matching and mirroring

7:46 Lesson #2: Assume the close

10:30 Lesson #3: Control the activity

11:55 Study: talent vs. persistence

15:17 Action Item

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