Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I’ve published over the last decade—and the three simple types of stories that will make your audience truly connect with you.

If you’re not telling stories in your brand, you’re already falling behind. Tactical “how-to” content isn’t enough anymore—people want to know the human behind the business. These three story types will help you stand out and build deeper connections.

📝 The 3 Stories You Must Tell:

• What Happened: Your origin story. How you got here, the challenges you’ve faced, and the lessons you’ve learned.
• What’s Happening: A behind-the-scenes look at what you’re building right now. Share the real, unpolished view.
• What’s Going to Happen: Your vision for the future and where you’re headed—so your audience can buy into your mission.

📖 Why It Works:

• Stories create emotional connection—facts and stats alone can’t do that.
• They give your audience reasons to trust you and follow your journey.
• They make your content more memorable and shareable.

🔥 My Examples:

• What Happened: From military service to fitness entrepreneur to building multiple companies online.
• What’s Happening: Building out a new studio, gym, and personal brand to go all-in on content creation.
• What’s Going to Happen: Creating a complete resource hub for personal and professional growth over the next decade.

⏱️ Chapters:

• 00:00 Why Storytelling Is Your Competitive Edge
• 01:25 The Problem with Only Tactical Content
• 02:40 How I Analyzed 2 Million Words of My Own Content
• 04:05 Story Type #1 – What Happened
• 05:40 Story Type #2 – What’s Happening
• 07:15 Story Type #3 – What’s Going to Happen
• 08:30 How These Stories Build Trust & Connection
• 09:15 The Only Hedge You Have Against AI

📌 Takeaway: Blend tactical content with human stories. Share your past, your present, and your vision for the future to stand out in a noisy, AI-driven world.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#storytelling #brandbuilding #contentstrategy #betterhumanbusiness