In this episode we are talking about voicemail and how you can get attention even when your potential customer has not picked up the phone.

Because there’s

nothing more frustrating than knowing that you can really help a prospect and

solve one of their business problems and not being able to communicate that

with that with them.

And leaving an

effective voicemail is far less likely to get you in trouble with the law than

sneaking into your prospects house and leaving your message on their bedroom

walls in lipstick… that gets attention but doesn’t usually get the deal done.

So if you’re ready to start leaving

voicemails that have prospects pounding on their iPhones, calling you back,

then hit that thumbs up button and let’s get into it…

Voicemail template #1

So in this video I’m going to give you

three effective voicemail templates. But don’t worry, you don’t have to write

all this down as we go through the video, there is a link in the description

below that has goes to a page where all these templates are available for free.

You don’t even have to give your email address to get access to them.

So the basic template that the other

voicemail templates are built on top of goes like this –

Hello this is [your name] from, [company name].I’m calling because, [reason for calling]. This benefits you for, [benefits].I will follow up with an email right now and I look forward to speaking with you shortly.Have a great day. Goodbye.

Real world example

So as a real world example, selling our

Salesman.org training product to VPs of sales I’d say –

Hello this is Will Barron, calling from Salesman.org. I’m calling because we’ve just improved your competitors revenue by 24% with 4 weeks of training and we can do the same for you. I will follow up with an email right now and I look forward to speaking with you shortly.

So let’s break down this template and that

will help us understand what were really trying to do when we leave a voicemail

message.

First off, you can see that I’m not doing anything

weird or manipulative. The old school way of selling would be to share that

“I’m calling as I  have something

incredibly exciting to share and I need you to call back right now before you

lose access to it…” or I’ve even heard old-school sales trainers tell

salespeople to start sharing the benefit that they can give and then

purposefully hang up halfway through the sentence so it sounds like you’ve been

cut off.

Both of these tactics are gross, obvious

and imagine doing damage to a surgeon, which is who I used to sell to when I

worked in medical device sales. They’d think you were an idiot at worse and at

best it would severely devalue you as an industry expert in their eyes

Why it’s effective

So as you can see from our template of –

Hello this is [your name] from, [company name].I’m calling because, [reason for calling]. This benefits you for, [benefits].I will follow up with an email right now and I look forward to speaking with you shortly.Have a great day. Goodbye.

The main thing that we are trying to

communicate is that we are an expert, calling upon someone that we can help,

getting them used to our voice, and preempting the fact that we are going to

continuously follow up with them until they give us a response.