Do your sales cycles seem to drag on and on
and on? Do you attempt to close the sale but you get knocked back with “maybes” and “I’ll have to
think about it?”
Well creating urgency in B2B sales is
incredibly important and it’s the answer to your issues. If your potential
customers don’t feel in a rush to purchase from you, then they are
communicating that they don’t feel like you’re really solving any problem worth
rushing for.
So in this video I’m going to share 4 tips that will help you create more urgency in sales so you can reduce the number of maybes you get, without being manipulative or weird. So stay tuned.
Not being able to create a level of urgency
with a potential customer is the number one reason why deals “stall”.
One of the key differences between high
performing sales professionals that crush targets and those that don’t, is the
number of “stalled” potential deals in their sales pipelines.
A potential customer is classed as stalled,
you’ve tried to close them and they haven’t said “yes” or “no”.
Stalled deals will kill your chances of
hitting your sales target and the 4 tips I’m about to share with you will help
you give them some mometum through increasing the level of urgency.
Many low performing sales professionals
waste time telling to sell these stalled individuals and the fact is, that once
the momentum of the initial discovery calls and solution presentations has
waned, every week that goes by, it becomes increasingly unlikely that the
potential customer will ever buy from you.
So how does you pipeline look? Do you have
a bunch of stalled accounts in there? If so then this video is going to help.