30 Minutes to President's Club | No-Nonsense Sales

By Armand Farrokh & Nick CegelskiBusiness Careers Management

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30 Minutes to President's Club | No-Nonsense Sales episodes

July 24, 2025#484 - Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
—
Cold email isn't dead—but most sales teams are doing it wrong. In this tactical episode, Jason Bay and Armand Farrokh break down how sales leaders can revive cold email performance with a structured, data-backed approach that actually books meetings.

🎙️ ACTIONABLE TAKEAWAYS
Build a Messaging Matrix First: Teach reps to understand personas before writing—cover priorities, current solutions, problems, and aspirations.

Implement the “Minimum Viable Framework”: Use a 4-part cold email formula—Reason, Problem, Value/Social Proof, and CTA—and design 2–3 sequences per persona level (above vs. below the power line).

Train in Sprints, Reinforce Weekly: Use shuttle-run style onboarding (short lessons + rep practice) and embed weekly cold email reviews in team meetings and 1:1s.

Track the “Golden Three” Metrics: Monitor open, reply, and meeting rates—fix subject lines/deliverability before copy, and AB test specific steps instead of restarting entire sequences.
RESOURCES DISCUSSED:
30MPC Training: 30mpc.com/training

Sequence Template: https://www.30mpc.com/blog/jason-bays-outbound-sequence-template

Email Templates: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack

ChatGPT Prompts + Cold Email Course $50 off (discount auto applied at checkout)

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides
Example Emails:
Email Example #1 (EdTech): Director of Curriculum & Instruction
Subject: WCUS achievement gaps
Hi Betty, Providing ”multiple tiers of instruction and intervention” was a big priority mentioned in WCUS’s annual report. Eliminating achievement gaps is tough, especially when you need to meet the needs of a diverse learning population. We’re helping school districts in the Pacific Northwest eliminate student inequity and achievement gaps to increase student readiness and graduation rates. Can I share more?
Sean
Email Example #2 (Automated welding solution) : VP of Operations

Subject: Welders
Hi Luke, Saw hiring MIG welders and looks like there’s a lot of manual rework and touch up in your welds. Recruiting and retaining top talent likely a top priority, but the lack of skilled welders in the marketplace right now can cause big production bottlenecks. Hitch manufacturers like CURT are using our help to overcome the welder shortage and produce consistent, high-quality welds. Interested in chatting further?
Corey
33 min
July 23, 2025#483 - 20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
—
Tired of sending cold emails and getting ghosted?
This sneak peak module of our Cold Email Course: The Reply Method for Double Digit Replies gives you 20+ proven cold email templates that reps use to turn replies into meetings.
You’ll learn:
What to do immediately after a “not interested” reply

How to follow up after someone says “sure” but never books

A subtle framework for beating the competition without pitching

The exact message to revive cold or closed-lost opportunities

Low-friction calendar strategies that boost show rates
Download the cold email course template pack: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack
🚨Get $50 off the full Cold Email Course: The Reply Method for Double Digit Replies
Built with data from 85M+ emails. Trusted by reps at Gong, Zoom, and Shopify.
👉 https://www.30mpc.com/course/cold-email-course
🏋 30MPC Training: 30mpc.com/training
12 min
July 22, 2025#482 - We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies

Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course

What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
—
We analyzed 85 million cold emails with Gong to find what actually gets replies in 2025. In this episode, Nick and Jason break down the exact cold email structure, CTAs, and personalization tactics top reps are using to book more meetings.

🎙️ ACTIONABLE TAKEAWAYS:
Use The Reply Method framework: 4-sentence emails under 100 words outperform longer messages—make it skimmable, mobile-first, and frictionless to reply.

Avoid pitch language: Buzzwords and product-first copy reduce replies by up to 57%. Lead with problems your buyer already cares about, then layer in social proof.

Personalize to the company or activity: Personalization = 5x replies, but not all types are equal—company and activity-based personalization outperform personal trivia.

Offer something valuable in your CTA: Replace “Are you free?” with a compelling offer—benchmarking, expert insights, or 1:1 value that justifies a meeting even if they don’t buy.
RESOURCES DISCUSSED
ChatGPT Prompts + Cold Email Course $50 off (discount auto applied at checkout)

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training
45 min
July 21, 2025#481 - Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method
Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work?
The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how.

📬 The Cold Email Course: The Reply Method for Double Digit Replies
Built with data from 85M+ emails and used by top reps at Gong, Zoom, Shopify, and more, this course breaks down the new rules of outbound. You’ll learn how to:
Stop wasting time on personalization that doesn’t get seen

Write cold emails that actually get replies

Build offers your prospects want to meet about

Design sequences that drive double-digit contact rates
This is the playbook top reps are running right now.
Get $50 off the course until 7/25: https://www.30mpc.com/course/cold-email-course

30MPC Training: 30mpc.com/training
9 min
July 17, 2025#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel
4 Steps To Run A Pipeline Review (That Doesn't Suck)
Connect With Maryana on LinkedIn

Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle.

🎙️ ACTIONABLE TAKEAWAYS:
Lead from the Front: Maryana emphasizes being present in deals, not as a “super rep,” but as a strategic leader who earns respect by staying close to customers and reps.

When in Doubt, Get on a Plane: Big deals get unstuck in person. Face-to-face time with buyers breaks down barriers and uncovers the real story behind stalled negotiations.

Forecast with Evidence, Not Hope: Deals don’t hit the forecast without executive alignment, a redline back, and a clear go-live timeline. Anything else is just noise.

Build a weekly report of key meetings, and proactively ask reps critical questions about their biggest deals. Use this to decide where to engage directly and ensure rep readiness.
MARYANA’S PATH TO PRESIDENT’S CLUB:
VP of Sales and Partnerships @ Latent

Enterprise Sales Director @ Modern Health

Enterprise Sales Director @ Flexport
RESOURCES DISCUSSED
4 Steps To Run A Pipeline Review (That Doesn't Suck)

Connect With Maryana on LinkedIn

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training
38 min
July 16, 2025How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics
Let’s be honest, sales is hard and leadership makes or breaks the culture on your team.

Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turning into a “super rep” who takes over deals.
You’ll learn:
How to turn tough moments into team-wide teaching opportunities

The right way to stay close to deals without disempowering your reps

Why maintaining “good vibes” is a leadership skill (especially when things get hard)
Want your team to book more, close more, and feel more supported? This is your blueprint.

RESOURCES DISCUSSED:
Join our weekly newsletter -
https://hubs.li/Q02NJQ8p0
Things you can steal -
https://linktr.ee/30mpc_youtube
Save $50 on any 30MPC course with code “YOUTUBE” -
https://www.30mpc.com/courses

30MPC Training: 30mpc.com/training
5 min
July 15, 2025#479 - 8 Brutal Cold Email Truths That Guarantee Higher Open Rates
Cold Email Course Waitlist
Grab the Cold Email Template Pack

Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of outbound to help you write emails that actually get replies.

🎙️ ACTIONABLE TAKEAWAYS
AI Isn’t the Problem—You Are: Learn how to feed AI the right intel to craft emails that outperform humans.

Pattern = Ignored, Bursts = Attention: Why rhythmic prospecting sounds like noise and what to do instead.

Don’t Ask for Time: Asking for a meeting in your first email? That’s killing your reply rate by 44%.

Your Subject Line Sucks: Lowercase, problem-based, and NOT about you—fix this or lose the open.

RESOURCES DISCUSSED
Cold Email Course Waitlist

Grab the Cold Email Template Pack

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training
31 min
July 14, 2025#478 - How to Get Replies from Cold Prospects? Stop Pitching. Use These 3 Offers Instead.
Reply rates drop by 44% if you ask for this in cold emails…You want your buyers time, but its the worst thing to ask for if you want to get the meeting…
The key to getting replies and winning deals—even from buyers who aren’t actively looking—is to make the conversation worth their time regardless of whether they buy by offering value instead of asking or time. When you lead with insight or ideas tailored to their priorities, you earn trust and avoid being seen as just another vendor. These 3 offers actually convert:
Pitch The Blind Date
1:Many Offer
1:1 Offers.
Cold emails that give, get replies.

RESOURCES DISCUSSED:
Join our weekly newsletter -
https://hubs.li/Q02NJQ8p0
Things you can steal -
https://linktr.ee/30mpc_youtube
Save $50 on any 30MPC course with code “YOUTUBE” -
https://www.30mpc.com/courses
30MPC Training: 30mpc.com/training
6 min
July 10, 2025#477 - How He Gets His Reps on The Sales Floor 2x Faster Than You | Kyle Asay
Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own.

🎙 ACTIONABLE TAKEAWAYS:
Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first.

Know your personas: Use real personas (e.g., actual engineers or CFOs) to train reps directly, not just persona cards.

Know your stories: Equip reps with customer stories that match problem, size, and industry — start with problem first if you can’t get all three.

One thing to do: Update your win announcements (Slack, email, etc.) to include how the win happened (language used, objections handled, insights), not just celebrate it.

KYLE’S PATH TO PRESIDENT’S CLUB:
VP of Sales @ LaunchDarkly

Sales Leader @ LaunchDarkly

Global VP @ LaunchDarkly

RESOURCES DISCUSSED
Kyle’s LinkedIn

Kyle Asay’s Sales Coaching Competencies

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
37 min
July 09, 2025Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics
Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)?
Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding.
Instead of starting with feature dumps, they focused on:
✅ Account prioritization
✅ Customer problems & personas
✅ Story-based selling
If you lead a team or are ramping yourself, don’t miss this one.

RESOURCES DISCUSSED:
⁠⁠Join our weekly newsletter⁠⁠

⁠⁠Things you can steal⁠⁠

⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST”

⁠⁠Free Sales Templates, Scripts and Guides

30MPC Training: 30mpc.com/training
7 min

About 30 Minutes to President's Club | No-Nonsense Sales

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The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.