30 Minutes to President's Club | No-Nonsense Sales

By Armand Farrokh & Nick CegelskiBusiness Careers Management

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30 Minutes to President's Club | No-Nonsense Sales episodes

June 23, 2025Never Negotiate Over Email (Do This Instead) | Bite-sized Tactics
Too many reps lose deals by trying to negotiate or explain everything over email. Michelle Cecil (Commercial Sales manager @ Procore) breaks down why you should never negotiate in writing—and what to do instead to win more deals.
You’ll learn:
How to use the "carrot on a stick" to earn live calls

Why delivering price live gives you an edge in negotiations

The #1 pre-meeting prep tactic to build trust and tailor demos

A better alternative to sending long, technical emails

The power of clarity and why less is more when answering questions
Whether you're handling pricing objections or prepping for a demo, this video will help you close more by picking up the phone.

RESOURCES DISCUSSED:
⁠⁠⁠Join our weekly newsletter⁠⁠⁠

⁠⁠⁠Things you can steal⁠⁠⁠

⁠⁠⁠Save $50 on any 30MPC course⁠⁠⁠ with code “PODCAST”

⁠⁠⁠Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
8 min
June 19, 2025#471 - Show The Product on The First Call: The GENIUS High Velocity Sales Blueprint | Mallika Sahay
High velocity sales isn’t about rushing… it’s about precision, urgency, and clarity. In this episode, Mallika Sahay breaks down how to build a lightning-fast sales motion without sacrificing quality, trust, or control.

🎙 ACTIONABLE TAKEAWAYS:
Use a product story early — Instead of saving the demo, introduce a product story on the first call to create momentum and shorten deal cycles.

Track funnel-stage metrics — In high-velocity sales, monitor top, middle, and bottom funnel metrics closely to iterate quickly and stay on course.

Rethink your sales motion — Don’t copy-paste your current process. Start from first principles and align every step with the buyer’s decision journey.

Simplify pipeline reviews — Use just two key questions to assess deals: is there a real problem solver, and is there a clear path to closing?
MALLIKA’S PATH TO PRESIDENTS CLUB:
Sales Development Lead & Founder of SMB Sales @ Segment

Head of Sales @ Census

Startup Sales Lead @ Apollo

Chief of Staff & Product Manager
RESOURCES DISCUSSED:
Sales Process

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Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
36 min
June 18, 2025How to Nail Discovery with a 1-Minute Product Tour (NOT a Demo) | Bite-sized Tactics
Stop demoing on the first call.
Instead, run a 60-second product tour that grabs attention, triggers discovery questions, and opens the door to multi-threading—all before you even show a single slide.
Mallika Sahay (Fomer Sales Leader @ Apollo, Segment, Census) shares why a Product Tour on Call #1 is far more effective than a full demo—and how it transforms the sales conversation.
In this video, you’ll learn:
Why product tours work better than slide decks or full demos on call #1

How to use quick visual storytelling to spark curiosity

When and how to pause, ask questions, and uncover new use cases

How this approach leads to faster discovery and more stakeholders involved in deal #2
RESOURCES DISCUSSED:
⁠⁠Join our weekly newsletter⁠⁠

⁠⁠Things you can steal⁠⁠

⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST”

⁠⁠Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
6 min
June 17, 2025#470 - How Top Sales Reps Handle Objections Before They Even Happen | Bryan Charlton
Bryan Charlton joins the show to break down how great reps spot deal risks early and keep momentum all the way to close. He shares real examples, practical tactics, and the mindset his team uses to win complex deals.

🎙 ACTIONABLE TAKEAWAYS:
The contract isn’t the finish line. It’s the start. Set the tone for what happens in the first 30, 60, and 90 days so the buyer knows exactly what to expect.

If a buyer says they’re looking for a tool, don’t stop there. Dig into the real problems that made them start searching in the first place.

Your story has to make sense to everyone. The champion, the leaders, and the end users all need to believe this will actually work.

If you’re blocked from talking to power, that’s okay. Just ask what would need to be true for them to feel comfortable making the intro next time.
BRYAN’S PATH TO PRESIDENTS CLUB:
Spent more than 12 years in sales @ Salesforce and FICO before joining Otter.ai

Consistently hit quota by finding high-value deals in unexpected places—selling large software deals to banks in Hawaii, Credit unions, and even AI into tightly regulated financial services firms, while others focused on big brand name accounts
RESOURCES DISCUSSED:
Bryan’s LinkedIn

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
37 min
June 16, 2025Where Sales Reps Lose Deals Without Even Realizing It | Bite-sized Tactics
Are you losing deals and not even realizing why? Bryan Charleton (Sales Manager @ Otter.ai) shares the two most critical moments in the sales process where deals are either won—or fall apart:

1️⃣ The first discovery call: Learn how elite reps build trust from the first question and become indispensable to buyers.
2️⃣ Stakeholder coverage: Stop going single-threaded. We show you how to cover all the right personas—IT, business leaders, and end users—to close airtight deals.

RESOURCES DISCUSSED:
⁠⁠Join our weekly newsletter⁠⁠

⁠⁠Things you can steal⁠⁠

⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST”

⁠⁠Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
9 min
June 12, 2025#469 - Everything You’ve Wanted to Learn From a Sales Leader in 30 Minutes | Leadership Q&A
Three top sales leaders go deep on the tough stuff: getting promoted, standing out, coaching reps at scale, and whether commission is dead. If you're trying to grow your career or your team, this episode is a goldmine!

🎙 QUESTIONS ANSWERED:
How can a sales leader grow fast enough to keep pace with a hyper-growth company?

What is the most unconventional or controversial trait to hire for in a sales rep?

What part of the sales process should never be automated?

How can an SDR stand out among 30+ other applicants?

What are three books every modern sales rep and leader should read?

How can someone in a leadership role shift out of 90% IC work and into true leadership?

RESOURCES DISCUSSED:
Cold Calling Sucks (And That’s Why It Works)

30MPC Instagram

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Things you can steal

Save $50 on any 30MPC course with code “PODCAST”
30MPC Training: 30mpc.com/training
36 min
June 11, 2025How to Get Hired as an SDR in 2025 (Even Without Experience) | Bite Sized Tactics
Struggling to land your first SDR job?
3 top sales leaders break down what actually gets you hired for an entry-level sales role in 2025. From cold calling a hiring manager at 5:45am to the unconventional traits that will get you hired, this video is packed with tips that go way beyond generic resume advice.

RESOURCES DISCUSSED:
⁠⁠Join our weekly newsletter⁠⁠

⁠⁠Things you can steal⁠⁠

⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST”

⁠⁠Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
8 min
June 10, 2025#468 - How to Close Deals FASTER with This SAME DAY Follow-Up Pitch | Anthony Firenzi
Anthony Firenzi reveals the overlooked power of same-day follow-ups and how this one tactical shift can speed up your sales cycle, build trust, and close deals faster.

🎙 ACTIONABLE TAKEAWAYS:
After big team meetings, send a group recap email, personalized 1:1 emails to each attendee, and a quick check-in message to your champion.

In executive meetings, come in with a clear agenda, focus on their priorities, and skip small talk to maximize limited time.

Compress the time between next steps by scheduling key follow-up calls as early as possible to maintain momentum.

Create internal urgency by using internal dynamics or “bad guys” instead of relying solely on external deadlines.

ANTHONY’S PATH TO PRESIDENTS CLUB:
Revenue Leader @ Unify

Corporate AE @ Lattice

RESOURCES DISCUSSED:
30MPC Episode 23

Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”
30MPC Training: 30mpc.com/training
35 min
June 09, 2025Drive Deal Velocity with This Stupid Simple Tactic | Bite Sized Tactics
Struggling with slow deals and stalled follow-ups? Anthony Firenzi (Founding Revenue Leader @ Unify) shares a simple, proven tactic he uses to drive deal velocity: setting same-day next steps.

RESOURCES DISCUSSED:
⁠⁠Join our weekly newsletter⁠⁠

⁠⁠Things you can steal⁠⁠

⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST”

⁠⁠Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
6 min
June 05, 2025#467 - The “5 Whys” That Will TRANSFORM The Way You Coach Your Sales Reps | Jordan Chavez
Jordan Chavez shares a proven coaching framework to unlock what motivates your reps, build targeted skill plans, and dig deep with the ‘5 Whys’ to fix what’s really holding them back.

🎙 ACTIONABLE TAKEAWAYS:
Use the Five Whys in both discovery and coaching to uncover the real root cause behind problems and drive meaningful change.

Ask questions in a way that leads reps on a journey of self-discovery rather than making them feel judged or defensive.

Create a quarterly PDP by having reps rate themselves in core areas, then use that to identify gaps, assign KPIs, and set weekly action steps.

Role play repeatedly to improve discovery skills, and build trust by going first if the rep isn’t comfortable yet.

JORDAN’S PATH TO PRESIDENTS CLUB:
Building the Enterprise GTM at Actively.ai

3x Club - IC & Leader @ Navan

8 promotions in 6 years @ Navn

RESOURCES DISCUSSED:
Join our weekly newsletter

Things you can steal

Save $50 on any 30MPC course with code “PODCAST”

How to Run 1-on-1s

Free Sales Templates, Scripts and Guides
30MPC Training: 30mpc.com/training
36 min

About 30 Minutes to President's Club | No-Nonsense Sales

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