High Intensity Business

300 - Luke Carlson - How to Design, Assess, and Optimise Your Virtual Personal Training Service


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Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise.

Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southampton, England. Luke has presented to audiences in a variety of industries across the globe; he has been a featured speaker at FILEX in Australia, TaiSPO in Taiwan, ChinaFit, the Annual IHRSA Convention, the IHRSA European Congress, The Fitness Leaders’ Summit, the European Congress of Sport Science, Mindbody BOLD, Fitness Brazil, and the IHRSA Institute for Health Club Executives. Carlson is one of the top-rated Vistage speakers in North America.

Listen to my previous podcasts with Luke HERE.

In this episode, Luke Carlson talks about virtual personal training programming, how to assess and track client progression, equipment for virtual workouts, how to utilize advanced overload techniques, virtual personal training best practices, and much more...

Build a profitable virtual training business

For all of the show notes, links and resources - Click Here

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High Intensity BusinessBy Lawrence Neal

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