In this episode of The Blogger Genius Podcast, I interview chef and food blogger, Adam Sobel, from the blog Cinnamon Snail.

We discuss how Adam monetizes his blog mostly through selling online cooking classes and a successful cooking class membership program.

Adam shares insights on video production, promotion, and using Facebook ads to drive traffic and sign-ups. He also talks about his journey from working in restaurants to launching his own food truck, and eventually offering online cooking classes.

Adam emphasizes the importance of understanding customer lifetime value (LTV) and customer acquisition cost (CAC), and the benefits of a membership model for generating recurring revenue. He encourages authenticity and understanding your audience for success.

The Benefits of a Membership Model

Adam and I discussed the benefits of having a membership model for generating recurring revenue. Memberships create a sense of community and provide a reliable source of income. They also eliminate the need for additional marketing expenses.

Starting a Class or Workshop: It's Easier Than You Think

Adam suggests that starting a class or workshop can be done with relatively simple equipment, such as a DSLR camera. He shares his setup using multiple cameras but mentions that even a laptop or iPhone can do the job.

Show Notes:

• MiloTreeCart
• Personality Quiz: What Digital Product Should I Create?
• MiloTree Pop-Up App
• Cinnamon Snail
• Join My Blogger Genius Email List
• Catch My Party
• Become a Blogger Genius Facebook Group
• MiloTreeCart Affiliate Program
• All Blogger Genius Podcast Episodes

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Other related Blogger Genius Podcast episodes you’ll enjoy:

• Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai
• The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich
• Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.