My Digital Farmer Podcast

301 Creating Marketing Peaks – The Secret to More Predictable Sales


Listen Later

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?

Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.

Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your farm’s natural peaks? And what if you don’t have an obvious seasonal holiday to work with?

In this episode, we’ll explore: ✔ What a marketing peak actually is (Hint: You probably already have one and don’t realize it!) ✔ The four most common peaks that every business should plan for ✔ How to identify YOUR farm’s perfect marketing peaks (beyond just Black Friday or CSA sign-ups) ✔ Creative, non-holiday sales events you can fabricate to stimulate buyer behavior ✔ How marketing peaks interplay with cash flow & financial planning

👉Hit play now and start building your farm’s most profitable year yet.

Plus, I’m sharing a free resource to help you map out your farm’s marketing peaks—so you can create a predictable revenue plan instead of just “hoping for sales.”

Podcast Sponsors: This podcast was sponsored by Local Line.

Local Line is  my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School: Build Your Farm’s Marketing System—One Project at a Time

Feeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing system—without the stress.

Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales ✔ Setting up & optimizing your Google Business Profile ✔ Auditing & improving your sales funnel ✔ Writing high-converting emails (nurture, promotions, onboarding) ✔ Collecting & using customer testimonials effectively ✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month!

Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Check out all the available projects or try Farm Marketing School for a month at 👉 mydigitalfarmer.com/fms (Cancel anytime!)

Some of the resources mentioned in this episode: Marketing Peak Planner: Ready to take control of your farm sales?

Download my free Marketing Peak Planner here 👉 https://www.mydigitalfarmer.com/marketingpeaks

📩 Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

📩 Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

...more
View all episodesView all episodes
Download on the App Store

My Digital Farmer PodcastBy Corinna Bench

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

77 ratings


More shows like My Digital Farmer Podcast

View all
The Beet: A Podcast For Plant Lovers by Epic Gardening

The Beet: A Podcast For Plant Lovers

1,582 Listeners

Farm Small Farm Smart by The Modern Grower Podcast Network

Farm Small Farm Smart

260 Listeners

The Flower Podcast by Scott Shepherd, Host and Flower Educator

The Flower Podcast

237 Listeners

Growers Daily by Farmer Jesse

Growers Daily

386 Listeners

The Thriving Farmer Podcast by Michael Kilpatrick

The Thriving Farmer Podcast

303 Listeners

Profitable Mindset by Charlotte Smith

Profitable Mindset

171 Listeners

Old Fashioned On Purpose by Jill Winger

Old Fashioned On Purpose

1,792 Listeners

Beyond Labels Clips by Joel Salatin & Dr. Sina McCullough

Beyond Labels Clips

248 Listeners

Pantry Chat - Homesteading Family by Homesteading Family

Pantry Chat - Homesteading Family

642 Listeners

The No-Till Flowers Podcast by Jennie Love

The No-Till Flowers Podcast

291 Listeners

Field and Garden with Lisa Mason Ziegler by Lisa Mason Ziegler

Field and Garden with Lisa Mason Ziegler

388 Listeners

The Dirt on Flowers by Shannon Allen and Lyndsay Biehl

The Dirt on Flowers

282 Listeners

Seed Talk with Lisa & Layne by Lisa Mason Ziegler & Layne Angelo

Seed Talk with Lisa & Layne

139 Listeners

Growing For Market Podcast by Andrew Mefferd, Katie Kulla, April Parms Jones

Growing For Market Podcast

56 Listeners

Six Figure Flower Farming by Jenny Marks

Six Figure Flower Farming

143 Listeners