Do I need social media to be a successful Realtor?

If you’ve ever felt social media burnout, this episode is for you. In episode 301, we’re stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it’s not very “strategic.” We don’t have a content calendar. We don’t pre-schedule. We’re not showing up every day, and yet… we still sell houses.

This episode is for anyone who’s felt like social media is a have to, not a want to. Katy shares how her pause button is a daily necessity. Alissa opens up about her viral kitten post on Threads (yes, 10,000+ likes accidentally), what it taught her about the algorithm, and why she sees Instagram more like a memory journal than a lead gen tool.

We chat about:

• Using social media to maintain relationships vs. find cold leads

• How Alissa's cat post blew up her Threads feed unexpectedly

• Why posting less might be exactly what you need

• How social media gives a false sense of productivity

• Using your phone photos later to avoid pressure in the moment

• Why your online presence should reflect both who you are and what you do

If you’ve been feeling the “shoulds” around your feed, give yourself permission to pull back, reset your boundaries, and use social media in a way that actually feels good to you.

 

 

💬 Key Quotes/Takeaways

“You’re doing a better job of being a user of social media and not being used by social media.” —Katy

“We’re not out there trying to get cold leads from Instagram. We’re just showing who we are.” —Alissa

“People give social media too much power. They think if they post, the phone will ring. That’s not how it works.” —Katy

“Social media should help you maintain relationships, not replace real ones.” —Alissa

“Use it as a memory log, not a marketing machine.” —Alissa

Products, People & Previous Episodes Mentioned:

• Threads (social media app)

• Gary Vee’s advice on content and platforms

• Facebook birthday strategy for database outreach

• Katy’s Android pause button feature

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