Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist.

Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems.

"Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients".

Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM

The process is quite simple:

1. Attract patients with excellent website content and SEO.
2. Once they're on your website, convert them to an appointment or give them further information in exchange for their email address.
3. When you have their email address, you should market to them.

We also discuss:

• Using Google and YouTube searches for topics.
• Refining your perfect patient and creating content for them, and only them. Make your content specific.
• Making your patient the hero of the story.
• Building a Storybrand.
• Creating a "Foot Freedom Plan".
• Write about what the patient wants, not what you do.
• Giving patients a simple plan to follow.
• Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised.
• The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed.

If you have any questions about this episode, you can contact Tom Foster at [email protected] to you can email me at [email protected]

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?