When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier. 

A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched my own product, Krystal Glaze glue. It quickly became her top seller and opened up even more opportunities to connect with a wider audience.

In This Conversation We Discuss:

• [00:42] Intro
• [02:09] discovering passion for rhinestone crafting
• [04:14] Transforming audience questions into business idea
• [04:54] Gaining audience without chasing the algorithm
• [06:07] Evolving social content into a thriving business
• [07:08] Posting consistently to drive rapid follower growth
• [07:51] Balancing organic growth with paid ads for success
• [10:53] Episode sponsors: StoreTester and Intelligems
• [14:05] Using self-expression to attract the right customers
• [15:04] Motivating audiences with creative storytelling
• [17:10] Finding success by sharing your journey with others
• [17:55] From content creation to connecting personally
• [18:55] A supportive community in Shine Brighter Society
• [19:45] Grounding yourself in faith & purpose to keep going
• [21:08] Shopping high-quality rhinestones at Krowned Krystals

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Rhinestone and glue arts & crafts supply store krownedkrystals.com/
• Follow Krystal Hughes linkedin.com/in/krystal-hughes-4a0111244/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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