Personal Injury Mastermind

306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months


Listen Later

When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other.


Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT


In just 12 months, Kurtz Riley has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse.


We discuss:

  • How Kurtz Riley  automated their complaint filing process down to three clicks
  • The exact KPIs they use to measure prelitigation performance
  • Why time-on-desk metrics matter and how to improve them
  • Building financial forecasting systems for rapid growth
  • Using AI and client portals to streamline case management
  • How their litigation-ready approach influences insurance negotiations
  • The critical metrics that drive their prelitigation department

  • Guest Details

    Brian Riley is the co-founder of Kurtz Riley, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology.

    • Brian Riley: LinkedIn, Instagram
    • Kurtz Riley: Website, Instagram
    • Austin Kurtz Interview on PIM

    • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
      • Work with Rankings: Connect

      • Time Stamps

        00:00 Intro 

        01:00 How Kurtz Riley  automates complaint filing 

        03:09 Brian's personal connection to law through his father's case 

        04:16 The 14-year case that inspired his legal career 

        04:37 Path to success: From law school to Morgan & Morgan 

        06:07 Division of roles at Kurtz Riley  

        07:11 Pre-litigation KPIs and department oversight 

        08:19 Average fee goals and firm metrics 

        09:23 Understanding average fees in Arizona 

        11:31 The story behind Kurtz Riley's branding 

        13:23 Financial management and forecasting 

        15:16 Game-changing tech: Client experience through Quilia app


        Additional Episodes You Might Enjoy
        • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
        • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
        • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
        • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
        • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
        • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
        • 96. Brian Dean, Backlinko — Becoming a Linkable Source
        • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
        • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
        • ...more
          View all episodesView all episodes
          Download on the App Store

          Personal Injury MastermindBy Chris Dreyer, Rankings.io

          • 4.9
          • 4.9
          • 4.9
          • 4.9
          • 4.9

          4.9

          105 ratings


          More shows like Personal Injury Mastermind

          View all
          The School of Greatness by Lewis Howes

          The School of Greatness

          21,305 Listeners

          The GaryVee Audio Experience by Gary Vaynerchuk

          The GaryVee Audio Experience

          16,792 Listeners

          Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

          Marketing School - Digital Marketing and Online Marketing Tips

          1,259 Listeners

          The Game with Alex Hormozi by Alex Hormozi

          The Game with Alex Hormozi

          4,370 Listeners

          Trial Lawyer Nation by Michael Cowen

          Trial Lawyer Nation

          186 Listeners

          Modern Wisdom by Chris Williamson

          Modern Wisdom

          3,815 Listeners

          Maxwell Leadership Podcast by John Maxwell

          Maxwell Leadership Podcast

          2,460 Listeners

          On Purpose with Jay Shetty by iHeartPodcasts

          On Purpose with Jay Shetty

          27,238 Listeners

          My First Million by Hubspot Media

          My First Million

          2,624 Listeners

          Grow Your Law Firm by Ken Hardison

          Grow Your Law Firm

          56 Listeners

          The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

          The Game Changing Attorney Podcast with Michael Mogill

          526 Listeners

          The Law Firm Blueprint by Jay Ruane & Seth Price

          The Law Firm Blueprint

          13 Listeners

          Tip the Scales by LawRank

          Tip the Scales

          6 Listeners

          Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

          Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

          713 Listeners

          Bourbon of Proof by Robert Simon

          Bourbon of Proof

          6 Listeners