Honest Ecommerce

307 | Turning Expert Validation Into Ecommerce Success | with Brynn Snyder


Listen Later

Brynn MacLennan Snyder is the co-founder and CEO of Slate, a women-run dental company that is changing the way the world views flossing. Driven by innovation, sustainability, and accessibility, Slate has launched a revolutionary electric flosser designed to improve both oral and overall health. 

The product was invented by Brynn’s husband, Dr. Snyder, after recognizing the need to help his patients become more preventative-focused in their oral health. Brynn’s entrepreneurial journey began at age 13 when she started her first business, and she has since built a career in product design and health-focused startups. 

With a BFA in product design from Brigham Young University and experience working with companies like Johnson & Johnson, she’s an expert in creating and scaling innovative products. Under her leadership, Slate has achieved impressive growth and is on a mission to make oral health accessible to everyone. 

Originally from Alberta, Canada, Brynn now lives in Spokane, WA, with her husband and five children, balancing family life with her passion for building a company that empowers people to take charge of their health.

In This Conversation We Discuss:

  • [00:44] Intro
  • [01:03] How a dentist turned anxiety into a product 
  • [03:05] Getting expert feedback before launching
  • [03:41] Fast-tracking innovation with personal knowledge
  • [04:46] Why product validation was key before launch
  • [06:17] The fear and reality of investing before revenue
  • [07:30] Asking the right questions to refine your product
  • [08:36] Building consumer awareness through targeted ads
  • [10:00] Episode sponsors: StoreTester and Intelligems
  • [13:12] Two buyer personas: consumers vs. professionals
  • [14:09] Credibility through word-of-mouth endorsements
  • [15:24] Using awareness to break through a crowded market
  • [17:46] Adapting strategies to connect with audiences
  • [18:43] Failing fast and doubling down on what works
  • [19:45] Why real customer stories resonate the most
  • [20:24] Why patience & long-term vision matter in business
  • [22:06] Slate: electric flosser approved by experts

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Electric flosser for dental care and oral hygiene slateflosser.com/
  • Follow Brynn Snyder linkedin.com/in/brynn-maclennan-snyder-50a7103/
  • Book a demo today at intelligems.io/
  • Done-for-you conversion rate optimization service storetester.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
Shopify Masters by Shopify

Shopify Masters

377 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

260 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,793 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

574 Listeners

REAL AF with Andy Frisella by Andy Frisella #100to0

REAL AF with Andy Frisella

32,588 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,252 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,047 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,276 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,554 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

172 Listeners