Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base.

That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call.

David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to repeat buying—and we identified the key gaps he needed to fill fast.

🎧 Whether you’re just starting your farm biz or revamping an existing one, this episode is packed with practical ideas and “aha” moments about how to think through your customer’s journey—plus a cool little demo of how I used ChatGPT live to help David implement part of his plan on the call!

Podcast Sponsors: Local Line:

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Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• Want to check out ChatGPT? Go to https://chatgpt.com/
• Want help building better offers for your own customer journey? Download my free guide: 35 Ways to Build an Offer
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
• 📲 Follow me on Instagram: @mydigitalfarmer
• 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

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