The 80/20 Principle

309: Tech-Driven Insights from Solo Lawyer Lee Rudin


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How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategies that help him do exactly that.

In this episode, you'll discover:

  • The tools Lee swears by—like Text Expander, Demands AI, and File Vine—and how they save him hours every week

  • How virtual assistants fit into his system and boost efficiency

  • His approach to marketing with short-form video and social media to attract ideal clients

Whether you're drowning in admin work or looking to future-proof your firm, Lee's approach offers a real-world blueprint for using tech to scale smartly.

General Resources

  • Lee's Website: https://getrude.com

  • Lee's Phone #: 833-GET-RUDE (toll-free number)

  • Follow @GetRudeLaw on: Instagram, TikTok, YouTube

Other Resources

  • ChatGPT Lab (learn about this weekly workshop)
  • Apply to join the ChatGPT Lab (get the most out of your subscription)
  • The 80/20 Principle (my techlaw newsletter)
  • The 5 Pillars of a Tech-Powered Law Practice
  • The Inner Circle (my online community for lawyers)

Follow and Review:

I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

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The 80/20 PrincipleBy Ernie Svenson

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