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In this episode, Troy Meadows talks with Josh Rosenthal, an ultrarunner and entrepreneur from Salt Lake City Utah.

They discuss Josh's background, his love for trail running, and his involvement in the ultrarunning community. They also explore the concept of success in ultra running and the importance of mental strength. Josh shares his experiences with DNFs and his perspective on the DFL mentality. They also talk about Josh's projects in ultrarunning including, Borderlands, the ultra community that Josh is building, Tequila Highway, which aims to gamify training and motivate runners and Wylder, an app that helps runners stay safe in the great outdoors. 

Josh Rosenthal discusses the importance of balancing family and high achievement. He shares his strategies for prioritizing training while still showing up for his family. Josh also talks about the significance of deep work and how it helps him be more efficient. He emphasizes the sacrifices he is willing to make to be present for his family. 

Additionally, Josh shares his upcoming race and training schedule, as well as his passion for trail running and coffee. In this conversation, Josh Rosenthal discusses the importance of ethical sourcing in the coffee industry and how companies like Stumptown, Intelligentsia, and Counterculture pioneered this movement and paved the way for La Barba Coffee the coffee company that he built and ultimately sold to pursue other projects.

Lastly, Josh shares where to find him and his current project, the Trail Grit docu-series.

Josh Personal Links IG 

@runborderlands

@wylder.app

https://www.sealevelinsights.com/about

What we talked about on the show

Unbreakable

Bear 100

Wasatch 100

Speed Goat

Borderlands

BoarderlandTR 

Wylder - App

DFL before DNF

Trail Grit

Tequila Highway

Antler.co Paris: Euntripanuer in Residence

10,000 small buisness by Goldman Sacs

Zion 100

Dead Horse

La Barba Coffee

Natural Born Heroes - Chis McDougall 2nd book 

Chapters

03:00 - Getting into Trail Running

08:16 - The Wasatch 100 and the Spirit of Trail Running

11:58 - Borderlands: Building an Online Community

17:40 - DFL Before DNF: Redefining Success in Ultra Running

29:23 - Tequila Highway: Gamifying Training

34:22 - Balancing Family and High Achievement

38:49 - Creating a Balanced Life

39:19 - The Importance of Deep Work

41:26 - Making Sacrifices for Family

47:50 - Upcoming Race and Training Schedule

52:08 - Incorporating Strength Training

01:01:16 - Final Thoughts on Trail Running and Coffee

01:16:11 - Where to Find Josh and Trail Grit

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Sponsor Links: 

⁠Run Trail Life⁠ - This is a brand I am super passionate about because I am the Founder and Chief everything officer for RTL. Run Trail Life Brings you casual apparel that lets you show off your love of trail running and ultrarunning while giving back to ensure that everyone has access to the beauty of nature for generations to come. With each item purchased, we donate $1 to runners for public lands.

Use code: midpackerpod to double the donation from your purchase. 

Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.

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