Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox.

General Resources

• Zair Mail
• Wilson Zehr's LinkedIn Profile

Other Resources

• ChatGPT Lab (a weekly AI workshop for lawyers)
• Apply to join the ChatGPT Lab

• The 80/20 Principle (my techlaw newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (my online community for lawyers)

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Thanks to the sponsor: Smith.ai

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