Personal Injury Mastermind

311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

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In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.


Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 


In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.


We discuss:

  • How to become THE name in your blue ocean
  • The most common auto defects hiding in standard accident cases 
  • Key product liability indicators that signal major settlement potential 
  • A strategic framework for evaluating auto product cases 
  • Building authority through relationship marketing over advertising 
  • Creating work-life integration while handling complex litigation

    • Guest Details

    Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.

    • Julian Gomez: LinkedIn
    • The Julian C. Gomez Law Firm: Website, Instagram 

      • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
      • Work with Rankings: Connect


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