Personal Injury Mastermind

311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

Listen Later

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.


Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 


In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.


We discuss:

  • How to become THE name in your blue ocean
  • The most common auto defects hiding in standard accident cases 
  • Key product liability indicators that signal major settlement potential 
  • A strategic framework for evaluating auto product cases 
  • Building authority through relationship marketing over advertising 
  • Creating work-life integration while handling complex litigation

    • Guest Details

    Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.

    • Julian Gomez: LinkedIn
    • The Julian C. Gomez Law Firm: Website, Instagram 

      • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
      • Work with Rankings: Connect


        • Additional Episodes You Might Enjoy
        • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
        • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
        • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
        • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
        • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
        • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
        • 96. Brian Dean, Backlinko — Becoming a Linkable Source
        • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
        • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
          • ...more
          View all episodesView all episodes
          Download on the App Store
          Personal Injury MastermindBy Chris Dreyer, Rankings.io
          • 4.9
          • 4.9
          • 4.9
          • 4.9
          • 4.9

          4.9

          105 ratings

          More shows like Personal Injury Mastermind

          View all
          Sales Gravy: Jeb Blount by Jeb Blount

          Sales Gravy: Jeb Blount

          581 Listeners

          The GaryVee Audio Experience by Gary Vaynerchuk

          The GaryVee Audio Experience

          16,830 Listeners

          Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

          Social Media Marketing Podcast

          1,437 Listeners

          Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

          Marketing School - Digital Marketing and Online Marketing Tips

          1,256 Listeners

          The Martell Method w/ Dan Martell by Dan Martell

          The Martell Method w/ Dan Martell

          574 Listeners

          The Game with Alex Hormozi by Alex Hormozi

          The Game with Alex Hormozi

          4,443 Listeners

          The Diary Of A CEO with Steven Bartlett by DOAC

          The Diary Of A CEO with Steven Bartlett

          8,889 Listeners

          Trial Lawyer Nation by Michael Cowen

          Trial Lawyer Nation

          186 Listeners

          My First Million by Hubspot Media

          My First Million

          2,635 Listeners

          Grow Your Law Firm by Ken Hardison

          Grow Your Law Firm

          55 Listeners

          The Law Firm Blueprint by Jay Ruane & Seth Price

          The Law Firm Blueprint

          18 Listeners

          Personal Injury Marketing Minute by optimizemyfirm.com

          Personal Injury Marketing Minute

          8 Listeners

          Tip the Scales by LawRank

          Tip the Scales

          54 Listeners

          Bourbon of Proof by Robert Simon

          Bourbon of Proof

          6 Listeners

          Aspire with Emma Grede by Emma Grede | Audacy

          Aspire with Emma Grede

          617 Listeners