Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀

You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keeps showing your content to random strangers while hiding it from the people who actually want to hear from you. Meanwhile, when you try running ads, you get leads that are either way too expensive or completely unqualified.

Here's what's really happening: social media platforms aren't social anymore - they're entertainment platforms. They want you to entertain strangers instead of nurturing the warm audience you've worked so hard to build. But there's one simple strategy that flips this entire script: engagement ads that train the algorithm to find more people like your best followers.

🔥 In This Episode:

• Why social media feels like dancing for an algorithm that's never pleased

• The 4 essential "buckets" to set up before spending a cent on ads

• How to choose posts that attract ideal customers, not random eyeballs

• Budget recommendations that work for course creators and coaches

✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd - waitlisters get a FREE ad & funnel review! Sign up at thelaunchlounge.com/waitlist 💫

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Links mentioned in the show:

Episode 288. Advantage+ Audience Targeting Traps to Avoid

Blog post: Meta Update: Preparing Your Account For Advantage+ Audiences