As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose. 

From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figure business driven by authenticity and confidence.

Vicky brings expertise in community-building through creative marketing and navigating investment challenges, while her co-founder and wife, Charisse Pasche, focuses on developing inclusivity and purpose in every product. 

Together, they’ve crafted efficient pre-order strategies, expanded their Shopify-powered store, and built a loyal customer base inspired by shared values. 

With a vision to redefine fashion for every body type, Vicky’s story reflects resilience, innovation, and a commitment to inspiring others to embrace bold steps toward creating purpose-driven brands in a competitive landscape.

In This Conversation We Discuss:

• [01:07] Intro
• [01:29] Understanding the value of aligned investors
• [02:37] Starting a brand to solve personal fashion challenges
• [04:07] Expanding from jeans to a full everyday wardrobe
• [05:10] Turning scrappy beginnings into a successful campaign
• [06:46] Building excitement with data-driven pre-order strategies
• [09:12] Episode sponsors: StoreTester and Intelligems
• [12:24] Simplifying pre-orders with a basic store setup
• [12:58] Transitioning from organic reach to expert ad management
• [13:34] Learning ROAS and profit strategies over time
• [14:19] Using pre-orders to streamline product launches
• [15:16] Sharing a purpose-driven vision with a mainstream audience
• [17:16] Balancing loyalty with new customer acquisition goals
• [17:48] Building authentic connections with aligned investors

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Clothes that fit you. Inside and out dapperboi.com/
• Follow Vicky Pasche linkedin.com/in/vickypasche
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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