Today’s case study is one of the most creative launch strategies we’ve covered this year.

Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature.

Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to that Close Friends list. No public posts or email sequences.

With buying cycles getting longer and traditional launch strategies like webinars and 7-10 days of follow-up sales emails leaving entrepreneurs burnt out, Brittany’s results show what’s possible when you simplify your sales process, create proximity and exclusivity with your audience, and strategically position free content to lead to your paid solution.

Connect with Brittany:

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