Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky?

That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.”

In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less stress.

🎧 Tune in to learn how to use a beta test to launch your next great idea—without getting stuck in analysis paralysis.

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

📈 Farm Marketing School – Learn to Build Marketing Systems That Scale

Marketing doesn’t have to feel overwhelming. Farm Marketing School is my step-by-step program that helps you build repeatable, profitable marketing systems—one project at a time.

Inside the membership, you’ll get access to: ✔ Bite-sized 30 day project builds including video training workshops ✔ Templates and checklists ✔ Coaching calls (like the ones that helped me plan this beta!) ✔ A supportive community of farmers

👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

📂 Social Media Planning Project launches live in Farm Marketing School, starting June 1st 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join my email list for weekly farm marketing tips: mydigitalfarmer.com/subscribe 🌱 Explore my full resource library: www.mydigitalfarmer.com

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