The Launch Lounge Podcast

315. Why Ads Feel Risky (and How to Make Them Predictable)


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Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀

After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the code on why Meta ads feel like gambling and exactly how to make them your most predictable revenue source.

Most course creators piece together their marketing education from disconnected programs—one on email, another on webinars, maybe one on running ads. But nobody connects the dots to show how these pieces create a system that produces consistent sales with paid traffic.

🔥 In This Episode:

  • Why your Facebook ads feel like a slot machine (and the real reason it's not your fault)

  • The expensive myth that ads are a quick fix for struggling online courses

  • My three-ingredient recipe for transforming Meta ads from risky to predictable

  • The exact numbers you need to track before scaling your Instagram ads

✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at thelaunchlounge.com/freeclass 💫

 

💚 💚 💚 

Salome

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The Launch Lounge PodcastBy Salome Schillack

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