The Launch Lounge Podcast

317. Are Ads Dead? Not If You Do This Instead


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Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀

I'm pulling back the curtain on why so many coaches and course creators waste money on Meta ads while e-commerce brands thrive. The difference? They're selling $30 lipsticks with impulse buyers. You're selling transformational online courses that require trust, nurturing, and a completely different ad strategy.

In this episode, I'm breaking down the three costly mistakes that make running Facebook ads feel like gambling instead of scaling your online business. From waiting too long to start ads (while your organic content gets shown to strangers), to not knowing if your Instagram ads are actually working, to outsourcing your ad strategy before understanding your own funnel—these are the real reasons your ad budget disappeared.

🔥 In This Episode:

  • Why waiting to run ads costs more than you think (your organic content isn't free)

  • The simple tagging system that shows which ad leads become paying customers

  • Why e-commerce ad advice destroys course sales and what to do instead

  • When you're ready to outsource Facebook ads (most course creators get this wrong)

✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at thelaunchlounge.com/freeclass 💫

💚 💚 💚

Salome

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The Launch Lounge PodcastBy Salome Schillack

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