September 22, 2025

317. Building a 30K+ Community in 2 Years Through Sold Out Events

56 minutes

In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads.

Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online growth.

This resulted in five sold-out NYC events, $10K+ in sponsorships from brands like Covergirl, and a private membership club that grew a 1,000-person waitlist in just three months.

In this case study, Caitlyn reveals the event strategies that powered this exponential community growth.

Connect with Caitlyn:

https://www.missempowher.com

Waitlist for Her Collective: https://1v32efd1xoe.typeform.com/to/QMbsbUem

Email: [email protected]

IG: @missempowher

IG: @caitlynkumi

LinkedIn: https://www.linkedin.com/in/caitlynkumi?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

TikTok: https://www.tiktok.com/@missempowher

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you.

Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more

View all episodes

By Ellen Yin

561561 ratings