Entreprenista

318 - Allison Ellsworth, Poppi: Secrets to Building the Best-Selling Soda Brand


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“Understanding through growth, how to have that balance, and to be yourself has been a really big learning for me as an entrepreneur.”



Allison Ellsworth is the co-founder and chief brand officer of Poppi, a revolutionary soda brand that you've probably seen in every store. Allison created Poppi in her kitchen by combining apple cider vinegar with refreshing flavors. After gaining national attention on Shark Tank and then rebranding, Allison has propelled Poppi to become a top-selling beverage. Today, Allison is dedicated to fostering community while inspiring the next generation of entrepreneurs. Tune in and hear how Allison's health journey inspired Poppi's creation, trying to achieve work-life balance, and the importance of authentic social media content. 


We talked about:

  • The Shark Tank experience (05:33)
  • Creating a stronger brand through rebranding (08:42)
  • Going viral on TikTok and social media (11:00)
  • Building a strong community and culture (20:03)
  • Finding work-life balance (24:56)

  • Connect with Allison:

    • @AllisonEllsworth on IG
    • Drink Poppi

    • Are you ready to make meaningful business connections that lead to real business results? 


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      Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

       

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