You don’t have to dance, lip sync, or post every day to make Instagram work for your photography business, but you do need a strategy.

This week, I’m joined by food photographer, educator, and author Kimberly Espinel who literally wrote the book on Instagram strategy. We're diving into what’s actually working on Instagram in 2025, whether you’re trying to attract more clients, stay top-of-mind, or stop second-guessing your content. 

With her refreshing approach, Kimberly highlights three simple strategies that any photographer can use to grow and connect without burning out; consistency, personal presence, and storytelling.

Kimberly’s advice is practical, generous, and surprisingly doable. If Instagram has felt like a time-sucking mystery lately, this episode will help you reset.

Links:

• Follow Kimberly on Instagram 
•  Get her book, How to Make Your Food Famous, anywhere books are sold.
• Listen to her podcast Eat Capture Share 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
• Long-time listener? Leave a review!