I am so excited to share my conversation with the dynamic duo—Gregory and Lesa Daniel—about the beauty and strategy behind commissioned mixed-media portraits, working as a couple, and building a business with heart, intention, and excellence.

Gregory and Lesa are internationally celebrated for their artistry and business success. Gregory is one of the most awarded photographers in the U.S., holding the titles of Master of Photography and ASP Fellow, and was one of the youngest inductees into the Cameracraftsmen of America. He’s also a founding member of ISPA and a Past President of Professional Photographers of America.

Lesa is the brilliance behind the business, managing the operations of their two portrait galleries in Florida, and playing an essential role in their continued success as both a leader and visionary. There is something so powerful about a couple that runs a successful photography business together, and they share how they manage to make this work so well.

Here are just a few golden nuggets we touched on:

• The importance of being product-focused over selling just an experience
• How specializing in what you love can elevate your brand and profitability
• Why "context is everything" when it comes to the final art and how it's used

One of my favorite parts? Their take on intentional branding and creating a sustainable business around only the products they love—and that truly serve their clients. Yes, please.

I’m so inspired by their teamwork, artistry, and wisdom. I hope you are too.

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Connect with Gregory and Lesa at https://www.gregorydanielportraits.com/

Visit me at www.lucidumascoaching.com for coaching, encouragement, and creative business growth.

Connect with Photography Business Coach Luci Dumas: 

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