What's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind!

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/?hl=en

YouTube: / @herempirebuilder

Where to find Ellie:

Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/

Instagram: @elliehswift

The Mastermind Model Waitlist: https://ellieswift.com/tmm-tina

Sell out Your Mastermind freebie: https://ellieswift.com/freebie-tina

Tina Tower welcomes business coach and mastermind expert, Ellie Swift to discuss masterminds, shifts in the coaching industry, and creating a freedom-filled business while prioritising motherhood.

Ellie shares that since having her daughter, she has become more intentional, planning-driven, and boundaried, embracing the ongoing "dance" rather than seeking balance. She explains how she redesigned her business in preconception and during IVF by consolidating multiple mastermind tiers and how she became more discerning about what deserves her energy, letting go of problems she can't control.

Ellie describes building her business model specifically for motherhood, moving from one-to-one work into scalable one-to-many offers, and defines success as living her values over time: family, abundance and choice, meaningful mission-driven impact, and practical flexibility like school drop-off and pick-up. The conversation explores how the online coaching/education market has shifted from a 2010–2020 "gold rush" (low barrier to entry, people buying broadly) to a more discerning post-COVID environment that demands stronger delivery, clearer IP, and better business fundamentals; Ellie predicts more "weeding out" and increasing emphasis on embodied, original expertise by 2026, especially for masterminds.

Ellie outlines her mastermind framework (the "five Cs": call structure, coaching between calls, community, curriculum, and container criteria) and notes rising expectations for access, outcomes, and congruence between sales and delivery. On the seven-figure path, she highlights three drivers: mindset/identity, clear strategy and business model math, and consistent personal-brand marketing, plus resilience through evolving requirements.

Ellie explains who shouldn't run masterminds (people unwilling to be in relationships, facilitate transformation, or handle feedback), the biggest launch mistake (designing for short-term goals without scalability), and how she manages the energetic load of holding space using strong container boundaries and simple rituals like exhaling after calls and "giving back" energy that isn't hers. In rapid-fire closing, Ellie shares a belief she's outgrown (operating as a solopreneur), a metric she no longer worships (views), and one thing she won't sacrifice again (herself).

00:00 Welcome + Meet Mastermind Expert Ellie Swift

02:02 Human Sunshine & the Power of Business Friendships

04:10 Motherhood Shift: Intentional Time, Priorities & 'Living in the Dance'

08:40 Redesigning the Business for the Next Season (IVF, Simplifying Offers, Letting Go)

11:54 Building for the Long Game: Why the Mastermind Model Creates Scalable Freedom

13:43 Defining Success: Values, Family, Wealth & Impact Without the Hype

16:58 What's Changed in Online Business: From Early Skepticism to Industry Evolution

18:28 Coaching Industry Overview: The 'Gold Rush' Phase and What Comes Next

18:59 From Baby Photos to the Internet Boom: How New Industries Create Gold Rushes

20:37 Post‑COVID Buyer Skepticism & Why Delivery Now Matters More Than Hype

21:53 The Mastermind Shakeout: Real IP, Real Results, and Higher Expectations

23:13 The 5 Cs Framework: Designing Masterminds That Retain and Scale

23:59 Why 7 Figures Is Rarer Than You Think (and What Actually Gets You There)

24:44 Mindset, Strategy, Marketing: The 3 Levers Behind a 7‑Figure Mastermind

27:29 Who Should NOT Run a Mastermind (and the Many Ways to Structure One)

30:17 Biggest Launch Mistake: Building for Short‑Term Cash Instead of Long‑Term Scale

31:51 Holding Space Without Burning Out: Boundaries, Energy Protection & Simple Rituals

36:43 Rapid-Fire Takeaways + Final Wrap and Where to Find Ellie

Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️.

As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™.

She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge.

Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy.

Ellie's mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want.

She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.