Segmentation is simply dividing your list into clear, definable segments based on certain criteria. When you segment your list, you can create content tailored specifically for each distinct group so it feels more personalised - and relevant.

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at 9 different ways you could be segmenting your list, giving real-life examples and tips and advice on how to implement segmentation into your content marketing.