In today’s episode of the Ranchonomics podcast, John Haskell is joined by Charlotte Smith to discuss foundational marketing strategies and building profitable farming businesses. They dive into the difference between marketing and sales and the importance of building a solid foundation through email marketing rather than relying solely on social media marketing. Charlotte also shares helpful insights on calculating the lifetime value of a customer and the mindset shifts needed to embrace relationship-based marketing.

In this episode, we cover: 

• Charlotte’s background and journey to where she is now
• Marketing strategies for farmers
• Building customer relationships and trust
• The difference between email marketing and social media marketing

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Connect with Charlotte:

• Check out her website
• Follow her on Instagram
• Like her page on Facebook
• Listen to The Profitable Mindset Podcast

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Charlotte’s FREE training: Price for Profit
• Charlotte’s FREE training: How to Build a Loyal Customer Base
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we help producers build clarity around cash flow, margins, and risk so the decisions we talk about on Ranchonomics actually work in the real world.

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