When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice.

Elizabeth Larrick discovered a third option.

In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and mid-sized personal injury firms. Elizabeth explains how this approach allows firms to maximize case value without requiring the extensive resources traditionally needed to handle high-value cases.

Key insights:

Elizabeth Larrick works primarily with solo practitioners and small to mid-sized firms, helping them make strategic decisions about high-value cases without requiring the traditional "war chest" that larger firms maintain.

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.