This week on The Profitable Photographer with Luci Dumas, I’m so excited to bring you a conversation that’s both fun and super practical—especially if you’ve been curious (or intimidated!) about using video to grow your photography business.

My guest is Shayna Lloyd—photographer, videographer, storyteller, and an all-around inspiring human. Shayna shared how she accidentally built a business by simply sharing videos before she even had a business to promote. Her story is the perfect example of the magic that happens when you take action, even when you're not fully ready.

We chatted about the power of short-form and long-form video content, how to get started with just your iPhone, and why being willing to fail is part of the journey to success.

Here are a few of Shayna’s golden nuggets:

• Start simple:
• Think like a storyteller
• Create a story by piecing together clips.
• Once you’re comfortable, explore the video features on your camera

Shayna’s approach is all about ease, authenticity, and creativity. And honestly, I was so inspired that I might just go film a little story walk around my neighborhood after this!

Heads up: If you're listening in August, Shayna is hosting an amazing in-person event September 8–11 in a beautiful cabin in Montana. It includes styled shoots and tons of learning and connection. If I were still in growth mode, I’d absolutely go! You can find the details at heythriver.com.

I'm sure you’ll find Shayna as delightful and motivating as I did.

Enjoy the episode!

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