Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength, a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina.

Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resistance Exercise Conference.

In this episode, Luke Carlson shares his microstudio story, which can help you understand how to better test ideas with less risk, how to measure performance, how to manage expectations, and much more.

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