Personal Injury Mastermind

323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

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They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.


In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.


From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.


Key insights:

  • Why the brothers prioritized bottom-of-funnel leads before brand building
  • Creating a custom Salesforce ecosystem that drives better decisions faster
  • Implementing a baseball-inspired "WAR" performance metric for attorneys
  • How they're integrating AI across every aspect of their practice
  • The spite-driven NFL lawsuit that launched their firm


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    Guest Details

    AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations.

    • Bruning Law Firm: Website | Instagram
    • Ryan Bruning: LinkedIn
    • AJ Bruning: LinkedIn

      • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.  

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
      • Work with Rankings: Connect
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        Personal Injury MastermindBy Chris Dreyer, Rankings.io
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