Personal Injury Mastermind

323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

Listen Later

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.


In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.


From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.


Key insights:

  • Why the brothers prioritized bottom-of-funnel leads before brand building
  • Creating a custom Salesforce ecosystem that drives better decisions faster
  • Implementing a baseball-inspired "WAR" performance metric for attorneys
  • How they're integrating AI across every aspect of their practice
  • The spite-driven NFL lawsuit that launched their firm


    • PIMCON 2025 Tickets On Sale Now: Get yours today!


    Help shape the future of PIM, take the quick survey here.


    Guest Details

    AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations.

    • Bruning Law Firm: Website | Instagram
    • Ryan Bruning: LinkedIn
    • AJ Bruning: LinkedIn

      • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.  

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
      • Work with Rankings: Connect
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Personal Injury MastermindBy Chris Dreyer, Rankings.io
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        105 ratings

        More shows like Personal Injury Mastermind

        View all
        The School of Greatness by Lewis Howes

        The School of Greatness

        21,305 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,793 Listeners

        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

        Marketing School - Digital Marketing and Online Marketing Tips

        1,259 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,389 Listeners

        Trial Lawyer Nation by Michael Cowen

        Trial Lawyer Nation

        186 Listeners

        Modern Wisdom by Chris Williamson

        Modern Wisdom

        3,815 Listeners

        Maxwell Leadership Podcast by John Maxwell

        Maxwell Leadership Podcast

        2,463 Listeners

        On Purpose with Jay Shetty by iHeartPodcasts

        On Purpose with Jay Shetty

        27,238 Listeners

        My First Million by Hubspot Media

        My First Million

        2,624 Listeners

        Grow Your Law Firm by Ken Hardison

        Grow Your Law Firm

        56 Listeners

        The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

        The Game Changing Attorney Podcast with Michael Mogill

        526 Listeners

        The Law Firm Blueprint by Jay Ruane & Seth Price

        The Law Firm Blueprint

        13 Listeners

        Tip the Scales by LawRank

        Tip the Scales

        6 Listeners

        Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

        Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

        713 Listeners

        Bourbon of Proof by Robert Simon

        Bourbon of Proof

        6 Listeners