In this episode of the Purpose in Pixie Dust podcast, host Lindsay Dollinger interviews Hanna Hermanson, the CEO of the Feminine Marketing Boutique. Hanna shares her journey from a small-town girl in Wisconsin to a renowned business coach and marketing expert, emphasizing the role of feminine energy in personal branding and marketing strategies. She introduces her innovative approach, the feminine marketing funnel, highlighting the significance of understanding and leveraging one's human design in crafting personalized marketing strategies for coaching businesses. The conversation delves into practical advice for creating engaging content, the importance of video marketing, and the benefits of a done-for-you marketing approach offered by her agency. Hannah and Lindsay discuss morning and evening routines, favorite personal development books, and dream vacation destinations, rounding out the episode with actionable insights and personal anecdotes.

00:00 Welcome to Purpose in Pixie Dust: Introducing Hanna Hermanson

00:54 Exploring Feminine Energy in Business with Hanna Hermanson

01:39 Hanna's Journey: From Snowy Wisconsin to Entrepreneurship

05:10 The Shift to Done-For-You Marketing and Personalized Strategies

05:36 Embracing Human Design in Marketing

09:11 Navigating Social Media with a Feminine Marketing Approach

16:10 Repurposing Content Across Platforms for Effective Marketing

19:58 Elevating Your Content Game: Beyond Webinars and PDFs

20:23 The Power of Video Content and Personal Engagement

20:49 Leveraging Reciprocity in Marketing

21:19 The Importance of Follow-Up and Personal Connection

21:54 Action, Clarity, and Embracing Feminine Energy

22:51 The CEO's Funnel: Connecting, Engaging, Offering

23:42 Transforming Sales Calls into Opportunities for Growth

27:55 Building a Comprehensive Marketing Funnel with Hanna's Agency

34:46 Personal Insights: Morning and Evening Routines

38:11 Dream Vacation and Wrapping Up

Shop and support Bellabling, magical accessories and clothing. Use code PODCAST for 10% off: https://www.bellablingshop.com

Connect with Lindsay: https://www.lindsaydollinger.com

Find Lindsay on IG: https://www.instagram.com/lindsaydollinger.com

Get resources from Lindsay:

https://www.lindsaydollinger.com/freebies

Connect with Hanna:

https://www.instagram.com/hannahermanson_/