Managing your sellers doesn't have to feel like herding cats — or losing your mind. In this episode, we're diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process.

From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens).

This episode was born from your questions — we noticed a theme: y'all are struggling with seller management, and we are here to help. We structured this chat to walk through each step of the seller experience, from first contact to final key handoff, with mindset reminders and real-world solutions for the most common challenges agents face.

If you've ever second-guessed whether to take a listing, worried about pricing too high, or stressed about communicating with a ghosting seller — this one's for you.

Here's what we cover in this episode:

• How to decide if you should even take the listing

• Why mindset matters more than you think

• Setting expectations around budget, prep, and condition

• Giving honest advice without hurting feelings

• Managing sellers during staging, photos, and price drops

• How to provide regular updates that actually work

Key Quotes & Takeaways

• "Ask yourself: do you actually want this listing? If not, it's okay to walk away." — Katy

• "We're not here to be doormats. You can be kind and still be in charge." — Alissa

• "Your seller only moves every 10 years. You do this every day. Be the professional." — Katy

• "The market will tell you what the right price is. Don't be afraid of the data." — Alissa

• "If you're not updating your sellers, they think you've disappeared." — Katy

Products, People & Previous Episodes Mentioned:

• Episode 183: How to Sell a House

• Episode 276: How to Stage Your House

• Episode 73: Building a Staging Closet

• Episode 65: Contingency Planning for Buyers/Sellers

• Email Templates 101

• Transaction Checklists

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Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy