Luke Carlson (luke @ discoverstrength.com) is the CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC).

In this episode, we discuss the 'letting go of the vine' analogy from the book Traction by Gino Wickman. We also discuss how to delegate and elevate, tactical steps on how to let go of the vine, strategies on building a team, and much more.

Become a successful strength training studio owner

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