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Dr. Nata Salvatori, founder of the Accidental CEO, works with entrepreneurs who have built reliable revenue but are still tangled in the weeds of their business.

In today’s case study, we’ll be examining how Nata hosted a 24 hour auction on Instagram for her VIP day service, sparking a bidding war that resulted in $9,700 in related sales.

The magic here wasn't just in auctioning off a VIP day, but it was also the pre-auction, during auction, and post-auction stack of actions that built on each other to get the most juice out of her squeeze. We go over a 9-page document with all of the details of her strategy and execution, so listen in to discover how this unique marketing campaign turned into a visibility play, a list builder, a workshop filler, and a VIP day booking system all rolled into one.

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