Authenticity is important for both people and for brands. But what does it really mean to “be authentic”?  Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. References & […]
The post <a href="https://www.talkabouttalk.com/33-authenticity/">#33 Communicating AUTHENTICITY with Ana Serrano</a> appeared first on <a href="https://www.talkabouttalk.com">Talk About Talk</a>.

Authenticity is important for both people and for brands. But what does it really mean to “be authentic”? Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. References & […] The post #33 Communicating AUTHENTICITY with Ana Serrano appeared first on Talk About Talk.

Authenticity is important for both people and for brands. But what does it really mean to “be authentic”?&nbsp; Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how&nbsp;the digital realm has amplified the performative nature of authenticity and how inauthentic&nbsp;“green-washing,” “art-washing” and “social impact washing”&nbsp;on behalf of brands can backfire. References &amp; […]
The post <a href="https://www.talkabouttalk.com/33-authenticity/" rel="noopener noreferrer">#33 Communicating AUTHENTICITY with Ana Serrano</a> appeared first on <a href="https://www.talkabouttalk.com" rel="noopener noreferrer">Talk About Talk</a>.

#33 Communicating AUTHENTICITY with Ana Serrano

Dr. Andrea Wojnicki is a Harvard-educated executive communication coach whose research focuses on interpersonal communication and consumer psychology.   Learn the communication mindsets and tactics that will help you accelerate your career trajectory. Based on her research and guest interviews, Andrea will coach you on topics including: • overcoming imposter syndrome and communicating with confidence  • developing executive presence and leadership skills • communicating with precision • building your personal brand  • how to leverage storytelling  • improving your listening skills  • how to Introduce yourself and more!   Focusing on your COMMUNICATION SKILLS means elevating your confidence, your clarity, your credibility, and ultimately your impact.  Subscribe to the Talk About Talk podcast and don’t forget to sign up for the free communication skills newsletter –  it’s free communication skills coaching in your email inbox!

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Dr. Andrea Wojnicki is a Harvard-educated executive communication coach whose research focuses on interpersonal communication and consumer psychology. Learn the communication mindsets and tactics that will help you accelerate your career trajectory. Based on her research and guest interviews, Andrea will coach you on topics including: • overcoming imposter syndrome and communicating with confidence • developing executive presence and leadership skills • communicating with precision • building your personal brand • how to leverage storytelling • improving your listening skills • how to Introduce yourself and more! Focusing on your COMMUNICATION SKILLS means elevating your confidence, your clarity, your credibility, and ultimately your impact. Subscribe to the Talk About Talk podcast and don’t forget to sign up for the free communication skills newsletter – it’s free communication skills coaching in your email inbox!

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