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What if you could keep all your skills and lessons but rebuild your business the smarter way? š
I've been playing with a fantasy lately: burning it all down and starting fresh. Because if I had to rebuild my online courses business from scratch in 2026, I absolutely would not do it the same way I did in 2016. The market has changed. Launches have changed. People have changed.
In this episode, I'm sharing the exact five pillars I'd focus on if I were starting over today. The best part? You don't have to torch your business to use this. Think of it as a lens for seeing what's working, what's dragging you down, and where a few strategic shifts could change everything for your course creator business.
š„ In This Episode:
Get painfully specific about who you help (vague doesn't sell anymore)
Flip the script on list building so it's your focus, not an afterthought
Build a simple evergreen funnel before relying on big live launches
Use paid traffic like a calculator, not a casino
Create support and systems early so you're not the entire business forever
⨠Ready to get my brain + my AI system (built from 7 years of scaling knowledge) in YOUR business? One-on-one mentoring spots just opened - we'll fix your funnels, stop ad costs eating profit, and make AI work FOR you. Includes Scale with Ads course ($5K value). Apply at thelaunchlounge.com/mentorme š«
š š š
Salome
Get full show notes here
Follow The Launch Lounge on Instagram.
By Salome Schillack4.9
4848 ratings
What if you could keep all your skills and lessons but rebuild your business the smarter way? š
I've been playing with a fantasy lately: burning it all down and starting fresh. Because if I had to rebuild my online courses business from scratch in 2026, I absolutely would not do it the same way I did in 2016. The market has changed. Launches have changed. People have changed.
In this episode, I'm sharing the exact five pillars I'd focus on if I were starting over today. The best part? You don't have to torch your business to use this. Think of it as a lens for seeing what's working, what's dragging you down, and where a few strategic shifts could change everything for your course creator business.
š„ In This Episode:
Get painfully specific about who you help (vague doesn't sell anymore)
Flip the script on list building so it's your focus, not an afterthought
Build a simple evergreen funnel before relying on big live launches
Use paid traffic like a calculator, not a casino
Create support and systems early so you're not the entire business forever
⨠Ready to get my brain + my AI system (built from 7 years of scaling knowledge) in YOUR business? One-on-one mentoring spots just opened - we'll fix your funnels, stop ad costs eating profit, and make AI work FOR you. Includes Scale with Ads course ($5K value). Apply at thelaunchlounge.com/mentorme š«
š š š
Salome
Get full show notes here
Follow The Launch Lounge on Instagram.

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