Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin’s natural defenses.

Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.

Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.

In This Conversation We Discuss:

• [00:42] Intro
• [00:54] Exploring wellness through skin health
• [01:18] Bringing science into a vanity-driven space
• [02:06] Educating consumers with purpose and clarity
• [03:09] Reframing wellness as a real market need
• [07:06] Estimating costs and timelines realistically
• [10:27] Building momentum through word of mouth
• [11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach
• [17:02] Bootstrapping growth with strategic partners
• [18:41] Investing in backend infrastructure early
• [20:18] Launching Ecommerce from day one
• [23:19] Collaborating early to build awareness

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Best Skin Care Products for All Skin Types skinauthority.com/
• Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64
• Schedule an intro call with one of our experts electriceye.io/connect
• Drive revenue through affiliates & referrals socialsnowball.io/honest
• Revolutionize your inventory and fulfillment process portless.com/
• Level up your global sales withreach.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!