If you’ve been a roofing contractor for any length of time, you know that the industry is changing, customers are changing, and technology is changing. Everything about roofing is changing, and you’ll be left behind if you don’t look for ways to change, grow, and keep up. Old-school ways just don’t work in today’s market. If you want to outpace the competition and create happy customers who give five-star reviews, today’s show is for you!

My co-host, John DeLaurier, and I are talking with two of the smartest guys we know to explain what a tech stack is and why it’s essential for contractors. Jon Gardner is the National Training Leader at Owens Corning. His work is around developing and implementing resources, tools, and technologies to help contractors scale their businesses. Stephen Knuth is the Director of Sales at Quality Discount Roofing, and he is the Owens Corning Platinum Contractor Innovator of the Year for 2022. Jon joined us previously for Episode 148, and Stephen was featured more recently in Episode 327.

What you’ll hear in this episode:

• How OC University is packed with an extensive library of webinars and videos for online training, in addition to their live trainings each year

• How Stephen Knuth got into roofing and immersed himself in digital learning

• Why John DeLaurier believes strongly that being educated on the products you install makes you a better salesperson

• What Jon Gardner sees in today’s changing roofing market

• How a tech stack works–and what a solid tech stack can do for your roofing business

• Why expectations from homeowners are different than in past years

• How Stephen’s business improved when he implemented a tech stack system with OC’s training and guidance

• Why the key to a solid tech stack is having technologies that work together efficiently

• Why a tech stack with repeatable processes is the foundational element of a good CRM system

• Why John DeLaurier says building a tech stack takes work and consistency to innovate and stand out from the competition

• How Owens Corning’s ProSell program can help contractors with leads, communication, and reviews

• Why Stephen says it’s important to have your entire team buy into the tech stack ecosystem for your business

• What it takes to get great reviews from customers, and why you should “plant the seed” in the very beginning

Resources:

Connect with Stephen Knuth: Email and Website

Connect with Jon Gardner and Owens Corning: Website and OC Learning Center

Previous episodes featuring today’s guests: Hear from Jon in Episode 148, and catch Stephen in Episode 327.

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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