This solo episode is especially meaningful for me because it’s about one of my favorite and most important topics—how to start and grow a photography business that lasts.

After more than 40 years as a full-time portrait and wedding photographer, and business coaching, I’ve experienced just about everything this career can bring—the excitement, the challenges, the creative joy, and the ups and downs that come with being your own boss. I also know what it feels like to start from scratch. In the beginning, I did everything—weddings, portraits, commercial work, even trade jobs for gym memberships, which helped me discover my ideal specialty and my “why.”

In this episode, I share a few personal stories and a little of what I’ve learned over four decades, breaking it down into four key areas that every photographer needs to build a successful and fulfilling business:

1. Your dream and vision — knowing what you want, why you want it, and where you’re headed
2. The foundation — skills, systems, pricing, and professionalism that set you up for success
3. Marketing and sales — how to connect with your ideal clients and create a thriving business
4. The inner game — mindset, courage, and grit to keep you growing through every season

Whether you’re new, rebuilding, or ready to grow, this episode offers real stories, encouragement, and practical advice to help you create a business—and a life—you love.

Most of all, I hope it reminds you that your work as a photographer matters. When we help people see their own beauty, love, and connection, we’re doing something far deeper than taking pictures—we’re giving them a lasting gift.

Learn more about business coaching and resources at lucidumascoaching.com.

Connect with Photography Business Coach Luci Dumas: 

• Website 
• Email: [email protected]
• Instagram 
• Facebook
• YouTube

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